The Objective A brand refresh for a practice with two urban locations – the identity needed to appeal to a young, city-based audience, and reflect the client’s own sense of style.
The Solution A mid-century modern inspired identity, with a classic and refined, yet masculine aesthetic. A warm palette of autumn tones, broad nib type and custom illustrations combine to create a reassuring and accessible brand for the practice.
Dan recently completed an identity update for my practice. Once we had sorted scope and fees, Dan attended to all the details – and the design is fantastic. He has been so easy to work with, professional, creative, punctual – and some fun along the way! Thank you Dan for a great job.
— Peter, founder Peter Davidson Counsellor